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The University of Minnesota Law School is known internationally for superior academic standards and its contribution to the law community. However, the Law School's promotions did not effectively represent their prestige. Over the past two years, Eaton & Associates has 're-branded' the school through an evolving system of materials design.

As a department of the University of Minnesota, the Law School must convey an image that is consistent with that of the broader University, and yet distinctive enough to compete with other highly-ranked schools. The 'brand' now reflects their reputation, as a school known for academic excellence, and community leadership, through sophisticated color schemes, and classical type treatments. Their brand also reflects the advantages of attending a state University, and Minnesota values, as all of their materials are designed to be cost-effective, and sensitive to environmental issues.

The Law School Seal and Celebration Materials
In 2002, the Law School celebrates a landmark effort, with advances in technology, building expansion, and expanded academic programs. To officially mark the new vision for the school, brought about during this campaign, we created an official 'Seal' that conveys its core components. The scales of justice are balanced with the torch of liberty-- radiant with the light of knowledge; a book inscribed with the Latin word for 'Law', is centered in a laurel wreath, connecting study and learning with peace and triumph.

In recognition for their contributions, the Law School held a Celebration Dinner, where the Seal was officially launched in a series of printed and interactive materials. The Seal is yet another important addition to their evolving brand.

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View the Celebration Materials >

2001-2003 Course Catalog
With the success of the Recruiting Brochure, the Law School extended their improved marketing strategy to potential students nationwide, in an 86-page, full-color Course Catalog. Images in the Catalog were shot on location at the Law School, on the State Capitol grounds, and in areas of special interest around Minneapolis. The Catalog conveys an image consistent with other materials developed in the last two years--the reputation, prestige, and standards of excellence are clearly communicated through highly functional design.

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Recruiting Brochure
In 1999-2000, we worked with the Law School to develop a brochure aimed at their top recruits, a companion to the course catalog. The brochure is tailored to stand apart from the competitor's collateral; the horizontal format, elegant binding and uncoated paper all create a very tactile experience, reflecting the faculty's personal, 'hands-on' approach. The bright photographs and impressive statistics prominently display the school's benefits, and give the browser a very positive impression at-a-glance.

View the Recruiting Brochure >

Other projects for the U of M Law School include the 1999 Annual Report, Capital Campaign materials, special event Invitations, and identities and materials for the Kommerstad Center, and the Institute on Criminal Justice. The U of M Law School is committed to their identity, image, and communications, and it exemplifies their standards of excellence.

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