Attending tradeshows are an important marketing and image development strategy for Johnstech.
Attending lends credibility to their "brand" identity and image; they are both professional and accessible,
creative and looking to form partnerships. Every year, Johnstech International is a commanding presence
at Semicon West, an international conference for the Semiconductor industry.
As part of their overall Brand Strategy,
we work with Johnstech to develop innovative solutions for their
tradeshow needs. The design strategy centers around a theme each year, tailored
to new product introductions, product advancements, and prevalent
market trends.
Each tradeshow display showcases the Johnstech product family
in full-color photography, and hands-on demostration boards. The booth
is designed to stand out from the myriad of other vendors, and reinforce
the strength of the Johnstech brand. Sales representatives use the booth
for impromptu meetings, sales demos, on-line demos, and brief seminars
on their products. As a result, the booth is configured to create
multiple avenues for investigating the product, places to sit and talk,
and storage areas for the reps.
More about the Johstech Brand Strategy >>
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