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Johnstech International, a leading manufacturer of semiconductor test contactors, responds to their dynamic marketplace through constant product evaluation and improvement. Johnstech supports semiconductor manufacturers with high performance test solutions, and brings new products to market in response to their changing needs. Our relationship with Johnstech has lasted over 10 years, and it has taught us valuable lessons about flexibility in collateral and communications. In a company where product information changes frequently, and amidst an economic down-turn, it is challenging to produce materials that are both cost-effective and yet easily updated. While web technology allows us to post the updated information instantly online, and though most existing customers go to the web site first with inquiries, there is still a pressing need for printed marketing material to reach new audiences. In response to this need, and with an eye towards efficient production methods, we created a flexible system of 'Product Specification Guides' -- a pocket folder / overview brochure printed in full-color, and a series of interchangeable 2-color specification sheets. This enables the sales rep to group the products by 'family', yet allows for new product introductions and the demands of a rapidly evolving market.
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