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 Duckson-Carlson is one of Minneapolis' most progressive law firms, and we have enjoyed a long-lasting relationship with them, establishing their identity system, stationery, corporate brochure, a quarterly newsletter, and now, their web site. Last year, they identified the web site as a priority for developing new business and reinforcing existing relationships, and asked Eaton & Associates to create the strategy and design. As a tool to grow both the local and international client base, it is critical that the site offer features that would distinguish this site from other firms in Minnesota, and quickly convey the firm's personality and enthusiasm. Features designed for these audiences include: a company-branded stock ticker, dynamic navigation and animation, and images of the staff and attorneys at work-- photos of real people on every page. To interest new clients, the site offers back issues of the popular newsletters, and a section specifically for emerging businesses, containing everything from checklists for starting a business, to resources for running it. Duckson-Carlson and Eaton & Associates partnered with Kinetic, Inc. to implement the programming and site hosting; they executed our design with careful attention to detail and thorough testing across browsers and platforms. The end result is a site that is designed for its target audience, and successfully positions the firm as a groundbreaking presence among their conservative peers.
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Minnesota: History of the Land Web Site 
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