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Duckson, Carlson, Bassinger & Mitchell, LLC, is a client-focused, progressive law firm based in Minneapolis, MN. Since 1990, we have worked closely with the lawyers to cover many facets of identity development and brand implementation. Materials designed to implement their brand include: a corporate capabilities brochure, newsletters, trade advertisements, and web site design.

Identity Development
Duckson-Carlson came to Eaton and Associates with an existing identity in place, one that carried recognition with their clients, but one that was becoming dated. To maintain their market position as progressive and contemporary, we proposed a redesign of their identity mark. The new DC Identity Mark and Stationery incorporates an updated set of colors and a strong 'bulls-eye' circle, to signify their aggressive, focused approach.

Collateral Implementation
Our relationship began with the development and design of a quarterly newsletter, intended give their clients an edge, and facilitate informed dialogues between lawyers and clients. The newsletter continues to set DC apart from their competitors, providing a valuable resource on topics pertaining to business, and business law. The DC Newsletter won recognition at the AIGA/MN 2000 Design Show for excellence in communications design.

The DC Corporate Capabilities Brochure is directed to potential clients, as an overview of the many functions of the organization, and their specialties. The theme and bold photography illustrates this firm's 'outside-of-the-box' approach to law services, and invites the reader to "Take a Closer Look".

The firm's web site, Duckson-Carlson.com continues to position the firm as highly innovative and competitive, and conveys the firm's personality and strengths to potential clients.

More about Duckson-Carlson's brand and the DC Web Site >>

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Branding - - Corporate Identity - - Communications - - Marketing - - Packaging/Signage - - Web Sites

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