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Ault, Incorporated is a Minnesota-based company dedicated to the various types of power supply plugs, cords, and assemblies that power everything from generators to cell phone chargers. With several hundred products for customers to select from, Ault needed a comprehensive catalog to facilitate customer orders, printed in mass quantities. Utilizing recycled papers, and a well-considered production plan, the Ault External Power Catalog is both colorful and cost-effective. Each product segment is denoted by signature color bars, and large product numbers, which enable the user to quickly flip through the catalog and locate their product. While the catalog has the look of a full-color piece, each of several sections was printed in two-colors, with sections perfect-bound to create a single comprehensive document. The end result is a prime example of user-oriented information design, and budget- conscientious organization. |
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Book: This Country Is Sacred To My People 
Ault, Inc. Marketing Materials ReCon Wall Systems Marketing Material |
