The Electronic Media Group is a fully functional multi-media developer, but they do not specialize in large-scale print projects. Having worked with us before on packaging for conference materials, EMG approached us to fulfill what would become a comprehensive Leader's Guide training manual, and CD-ROM packaging. We worked in conjunction with EMG to develop the design concept and production plan to stay within their budget expectations and give them design treatments that would convert well into multi-media. Working as a team, we met with, and presented concepts directly to key individuals from the Life Insurance group. Using their feedback, we refined our concepts to function well for the leaders; the final configuration is a double-coil loop bound notebook with tab divider pages, and the CD-ROM packaging (containing 3 CDs) tipped into the back cover.

The particular challenge of this project was not only to design within the well-known American Express corporate brand, but also within a newly launched brand program for the Life Insurance group, including their own signature colors, type styles, and design components. The end result is a functional, appealing, and highly instructional set of training materials.